ACT Blog

Learning – -For Business & Life By: Joe Ball, Publisher

Personal Thoughts…An Open Diary

Learning- -For Business & Life

By: Joe Ball

This time of year we interview recent graduates seeking starting positions in what we do:

Publishing. Broadcasting. Event Planning. And virtually all aspects of Advertising & Marketing.

I often volunteer to them lessons I have learned from being in business for many decades.

Recently, I decided to broadcast some of those “learning’s” at the end of our weekly radio show, “The Marketing of Business.”

Further, I have now decided to put those over-the-air words into print.

Here.

So, read on…

Three Key Words

There are three words that can lead to business and career success…and more important, success in life.

They are:

Persevere…Persevere…Persevere…

My dad taught me those three words shortly after I went into business at the age of 26.

Persevere…Persevere…Persevere…

He said, “Every business has it’s ups and downs.” (As does life.)

I know…I’ve lived it.

I also learned, “put all negatives aside.”

They are a weight…And it is you carrying the weight, holding you down…

So think positive…see problems as a challenge. Almost a game.

And Persevere…Persevere…always Persevere…

The New Generation

There’s already a name being given to the new generation- -children 12 and under, those now being born, those to be born over the next ten years.

They are the Z generation.

Z like in Zeal.

The Z generation.

They are born into the Internet world.

It is natural to them…like eating…like speaking.

It’s just there.

The Internet is a normal, natural part of their lives.

They automatically communicate anywhere, everywhere, at any time.

They are exposed to ideas, good and bad.

They are exposed to opinions, good and bad.

They gain information. Some factual. Some not.

                                                                                              The Big Question

But will they retain basic traditional values?

Only time will tell.

And that’s why, I’m suggesting to parents, teachers, future employers and mentors, that traditional and

proven values be constantly taught.

Tell the Z generation, over and over.

“Think for yourself!”

“Think for yourself.”

Yes, the Internet is a miracle. It carries infinite ideas.

So, to the Z generation, here is a basic for life.

Think for yourself.

Think for yourself!